In 1988, Rentrak revolutionized the home entertainment industry when we introduced our Pay-Per-Transaction (PPT)
revenue sharing model to independent video retailers across the country. Through PPT, video retailers are given access to a wide variety of box office hits and independent releases from the industry's leading content suppliers. By providing regional chains and independent retailers the opportunity to acquire new inventory in the same manner as major national chains, PPT revenue sharing enables retailers everywhere, regardless of size, to increase both the depth and breath of their rental sections, to better satisfy customer demand and to more effectively compete in the marketplace.
The PPT Advantage
- Retailers usually begin profiting from the very first rental
- Increased copy depth satisfies the high customer demand retailers face in a new release's first two weeks
- The flexible, low-cost lease term means less risk for retailers
- Retailers can increase depth and breath for a fraction of the cost
- Lower upfront costs mean retailers can increase cash flow, grow their market share and boost PV sales through increased inventory
